How to Get Noticed by ChatGPT and Other AI Search Tools

Dr. Niklas Richter · 2026-06-02

Search behavior is shifting fast. Not long ago, we all turned to Google to find answers. Now, more people are asking questions directly to AI tools like ChatGPT, Gemini, and Perplexity. That's a big deal for your business. In this episode of Ondernemerspraat, we sat down with SEO & GEO expert Trees Pille and developer Bram Theunis to figure out how you stay visible in this new world. We break down the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) and why they're now tied together. ### Why AI Search Matters for Your Business Here's the thing: when someone asks ChatGPT a question, it doesn't pull from a list of websites like Google does. Instead, it generates a single answer. That means if your business isn't part of the data those models are trained on, you're invisible. Think about it this way: traditional search was like a library where you browse the shelves. AI search is like having a librarian who just hands you one book. You want to be that book.  ### How AI Tools Collect Information AI models don't browse the web in real time. They're trained on massive datasets that include structured content from websites, articles, and databases. Here's what matters most: - **Structured data** like schema markup helps AI understand your content - **Answer-ready content** that directly addresses common questions - **Consistent citations** across the web that build authority These tools look for clear, factual information that's easy to digest. If your site is messy or vague, you'll get passed over.  ### The Difference Between SEO and GEO SEO is about optimizing for search engines like Google. You focus on keywords, backlinks, and page speed. GEO is about optimizing for AI models. That means creating content that's structured, authoritative, and directly answers user questions. They're not opposites. They're partners. A strong SEO foundation helps AI find you, but you also need GEO to make sure you're included in the answers. ### Common Mistakes Businesses Make A lot of companies are still treating AI search like it's 2015. Here are the biggest errors we see: - **Ignoring structured data** – without schema, AI doesn't know what your content means - **Writing for keywords, not answers** – AI wants clear, direct responses - **Not testing visibility** – you can actually ask AI tools if they know your brand ### How to Test Your AI Visibility You don't need fancy tools. Just open ChatGPT or Gemini and ask a question related to your business. See if you're mentioned. If not, start by adding structured data to your site and creating content that directly answers common customer questions. ### Practical Steps to Get Started Here's a quick checklist to improve your AI visibility today: - Add FAQ schema to your site - Create a dedicated "answers" page for common queries - Build backlinks from reputable sources - Keep your content updated and accurate This episode is packed with actionable tips for entrepreneurs who want to be found now and in the future. The shift is happening. Don't get left behind. This podcast is an initiative by Creatic. We help small and medium businesses build strong digital brands with smart branding, thoughtful marketing, and high-performing websites. From brand strategy and visual identity to websites that deliver results, we make sure your business grows visible and recognizable online. Curious what we can do for your business? Learn more at [www.creatic.be](http://www.creatic.be) (nofollow).